About Us – Specialty Coffee & Sustainability

Common Man Coffee Roasters (CMCR) provides industry-leading wholesale and retail experiences with delicious, specialty grade, ethical coffee at its core. We uphold the integrity of truth in our actions and decisions, celebrating the real relationships and human impact from bean to cup; from the farmers and millers to the baristas and drinkers. We achieve this through our Cafés, Academy, Roastery and Wholesale businesses, with a team dedicated to championing specialty coffee and its positive impact in approachable and enjoyable ways.

Our vision

To be a champion of specialty coffee and the best brunch in Asia
Our mission

To impact people’s lives positively
Our goals

To grow the specialty coffee culture in consumption, understanding and appreciation through leading wholesale and retail experiences.

CMCR at a glance

Your Journey Starts Here

Great coffee doesn’t have to be complicated. At Common Man, we focus on staying true to the simple things. True to you and what you love - incredible quality and flavour. True to source - people and planet. And most importantly, true to why we do this - creating coffee that’s by the people, for the people. Common Man is coffee for all.

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1

Farmers

We believe we can provide a delicious coffee experience that's good for both the people that made it and the environment. We work closely with our producers, advocate for sustainable growing, building communities, and support causes we believe in.

2

Millers

We are relationship-first in sourcing. We work with coffee partners that are committed to communicating true stories, developing communities, and providing sustainable solutions for a lasting future of great coffee.

3

Roasters

Quality, sustainable, specialty coffee, roasted with respect by a dedicated team in Singapore is a key factor in our operations, ensuring a responsible supply chain with careful management and long term sustainability.

4

Wholesale

We continuously seek ways to better assist and understand our wholesale partners to ensure the very best outcomes for them and coffee experiences for the end consumer. Our service is holistic, encompassing Account Management, Tech Support and access to our Barista Academies.

5

Academy

We’re proud to have CMCR Academies in both Singapore and Kuala Lumpur; offering in-depth training programs to both our wholesale clients and the public.

6

Cafés

Located in vibrant neighbourhoods across Singapore and Malaysia, our cafes are well known and recognised for serving quality, expertly prepared specialty coffee, paired with a world-class brunch experience in the day and highly curated natural wines & fares in the night that are approachable, easy-to-understand and driven by quality.

7

Shop

Simplifying the world of specialty coffee by bringing a consistent, quality and sustainable sourced products straight to your home and workplace.

8

Storytelling

At CMCR we showcase the unique and interesting lives and stories of our producing partners at origin. Working directly with the people who grow, harvest, mill and export our specialty coffee allows us to appreciate the role and impact the industry has on their day-to-day lives; and the many different ways this much loved product ties us together, uniting us across language and cultural barriers.

We are relationship-first in sourcing. We work with coffee partners that are committed to communicating true stories, developing communities, and providing sustainable solutions for a lasting future of great coffee. The coffees we roast champions our growers, regions, flavours, stories and ethos adding a true authenticity to our character and connections. We believe we can offer a delicious product that resulted from socially and environmentally conscious decisions and actions. Whether it’s sustainable farming, paying premiums to farmers, investing in causes, sharing our knowledge and experiences, or serving memorable coffee experiences at our cafes.

Ethical trade

Our commitment to staying true speaks to deeper, more meaningful impact.

Our partners at Raw Material have established its core operations out of the municipality of Ermera, the largest coffee-producing of the total 13 municipalities in Timor-Leste. Widespread poverty threatens over 40% of the country's population. Raw Material's farmers are now capable of producing award-winning coffees, exporting over 90% of their output at 2x – 3x above the average nation's coffee price. We aim to gain consumer loyalty through our positive impact, creating a coffee community that people identify with and want to be a part of, with a product based on values they can connect to.

Ex-works financing and spot management costs (QC, warehousing logistics, etc.) 1.26
Import costs (logistics, insurance, port-handling, etc.) 0.96
RM profit (investment in community development) 0.81
RM costs (management, QC, harvest financing, etc.) 0.16
Export costs (GrainPro, sacks, logistics, port handling, etc.) 0.87
Dry milling costs (transport, machinery, labour, warehousing, etc.) 0.34
Wet mill processing costs 0.92
Farmer’s profit 2.25
Farming cost of production (land, fertiliser, labour, etc.) 0.92

Our sustainability initiatives

We are actively working towards making CMCR an environmentally sustainable and responsible brand, a role model and active member of its communities. From our direct relationships with origin, choice of uniform supplier, biodegradable consumables, recycling of wastes, cause allegiances and beyond.

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