Saturday 20th August was a very special day for us here at CMCR, we closed our doors early and hosted World Vision's screening of 'Dukale's Dream' - a moving documentary following the life of a coffee farmer from the homeland of coffee, Ethiopia.
World Vision kicked off the evening talking about their involvement in the region helping families and communities tackle the root causes of poverty and injustice. We then moved onto the screening whilst the 50+ guests enjoyed our nitro cold brew coffee and canapés.
The film was commissioned by World Vision Australia, one of the world's largest humanitarian aid organisations, and follows their ambassadors Hugh Jackman and his wife, Deborra-lee Furness on their journey to the birthplace of coffee. Here they met a Yirgacheffe coffee farmer named Dukale and hear his story of how he is working to raise his family out of poverty with his carbon neutral bio-farm utilising shade grown farming practices. Following his trip to Ethiopia, Hugh and Deborra-lee set up the Laughing Man Coffee Company into order to directly trade with the coffee farmers and spreading the message across the US that something as simple as buying a good cup of coffee has the potential to reduce global poverty.
This is something that we here at CMCR strongly believe in and one of the reason we strive to be champions of specialty coffee throughout Asia. We establish direct, lasting relationships with quality producers all over the world and consider responsible supply chain management and sustainability to be keys factors of our company. We find that this gives us the ability to deliver consistent, quality and delicious beans to our customers every day.
We would like to take this opportunity to thank World Vision and their patrons for partnering with CMCR to host such a heart warming and meaningful evening. It really was touching to hear how the one small act of buying sustainably sourced beans can have such an impact on people's lives. So next time you pop in to buy a cup of delicious coffee know that it is not just your brain thanking you for that caffeine pick-me-up but also coffee farmers all over the world.