Tagged "Inside CMCR"

Common Man Coffee Roasters: Our New Look

Posted by Stella Cochrane on

You may have noticed some changes round here at Common Man Coffee Roasters, and we are finally ready to share to unveil our brand new look to you all.

The last three years have seen us grow and flourish in Singapore and now KL and we thought it was about time this was reflected in our product design. It's been a journey to get here and we couldn't be happier with the results - clean, dynamic and totally awesome!

The new look has come about with the assistance of some creative wizards at Elementary Co. and a lot of inward looking at what exactly Common Man Coffee Roasters really is.

Our new branding and packaging has been built around several key design elements, with some representing the coffee journey from bean to cup and others are an ode to CMCR and our roots.

Common Man Coffee Roasters New Packaging Design Online Shop

Firstly we have the 'dots' represent the coffee cherries as they are harvested from the trees. Then the 'wave' like pattern to represent the importance of water to coffee as a product; and lastly we have the circular pattern to represent both the altitude of the coffee growing regions and also the heat of the roasting process.

Common Man Coffee Roasters New Packaging Filter Buy Online

These patterns are coupled with a coffee leaf and new CMCR block colours to bring out our identity. They are broken haphazardly into organic shapes which reflect the different senses triggered when drinking coffee. The fragments are then combined together to form something spontaneous, yet rounded, referencing the variety of flavour notes you experience when you enjoy a cup of coffee.

Common Man Coffee Roasters New Packaging Blends Buy Online

You can pick up a bag from our online shop or pop by one of the cafes to see the brand new look in person, and why not snap a pic and let us know what you think of it on our Insta or FB page?

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Inside CMCR: Single Origins

Posted by Stella Cochrane on

Here's a piece from one of our awesome Account Managers, May Espino, where she tells us about her favourite single origin.

'I guess when asked about my favourite coffee, I never really had anything fixed in my mind. I just like coffee in season, so my choice would change. The long wait for a cup that is not available all year feels like a privilege to me, and fills me with excitement as it tingles my taste buds and I discover exhilarating new flavours. However, just like everybody else out there, I face the same dilemma of what to choose among the pool of seemingly baffling descriptions. Nothing is worse than missing out the opportunity of tasting a coffee in season, just like a fruit, it taste so much better when it’s their time of the year. With this in mind, I always think of my personal guide which I am going to share with you below.

January - March: Africa

Our Ardi Sidama is always the winner of the table. With its unique fruit taste due to its natural process and heirloom varietal. It stands out against any other Ethiopian varietal and I like to drink it black.

April - July: Indonesia

The second quarter of the year sees the rise of Asian coffee beans. It really is about time we change our perception of coffee grown in this region which is known for being robust and rough. As a matter of fact, our very own Lima Putri from Sumatra was a myth breaker when we did a blind tasting, everyone thought it was a coffee from Panama!

August - October: South America

This region is hailed as the number one coffee producing region in the world. There can be no denying that they have one of the best, and most expensive, coffees in the world - the geisha from Panama but for me Colombia really produces some of the best tasting cups. One of our latest harvests this year was the Popayan Cincuenta which left me saying 'Esto sabe como la piña! Viva Colombia!'.

November - December: Central America

Mexico, Costa Rica, Guatemala, Nicaragua - wow how can I choose! This region has it all, with their mastery at processing and providing consistency year after year has created not only a dependency, but a general love for their coffee. For me Honduras stands out amongst them all, particularly the Olvin Fernandez (from Five Senses' product line) which left me with lingering memories of lychee!

That's it, go taste but please remember this is does not represent a precise timetable as it can vary from region to region.

Nothing is better than drinking a cup fresh off the container, and you're in luck as we are about to unload our latest shipment. Watch out for our upcoming Vera Cruz from Mexico; I'm sure the caramelised pear and chocolate flavours will make you go loco!'

May Espino Common Man Coffee Roasters

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