For a Common Cause
We are excited to launch “For a Common Cause” this month, our way of giving back to local communities and regional causes. Every month a member of the CMCR team nominates both a coffee and a cause close to their heart, with $2 from every 250g bag of that coffee donated to the chosen cause.
Chosen By: Sarah Rouse, Brand Manager
The Cause: TRAFFIC organisation, TRAFFIC in support of ending the illegal trade of Pangolins.
Pangolins are scaly little mammals that live in parts of Asia and Africa. The word Pangolin actually comes from the Malay word - ‘penggulung,’ which means roller – the action a pangolin takes in self-defense. When threatened they curl up into a ball and rely on their virtually impenetrable armour for protection against predators, which for most of the worlds history, meant that they were pretty indestructible, until humans came along.
Poaching for illegal wildlife trade and habitat loss have made these incredible creatures one of the most endangered groups of mammals in the world, with one Pangolin being snatched every 5 minutes.
These little guys are hunted for a rampant illegal international trade in scales, skins, and meat to be used as food, decoration and traditional medicine. There is high demand for nearly all of their body parts, particularly from China. The large-scale illegal trade in Asian pangolins is drastically driving down their numbers throughout Southeast Asia. Pangolins are believed to be the most trafficked mammal in the world, with rapid loss and deterioration of available habitat places added pressure on the dwindling numbers of remaining pangolins.
TRAFFIC is a leading non-governmental organisation working exclusively on wildlife trade in the context of both biodiversity conservation and sustainable development. When it comes to Pangolins, Traffic is helping local enforcement agencies fight back and take legal action against traffickers, they are also working with local partners in the field to educate communities and are undertaking advocacy and awareness initiatives which assist in fostering behavioral change to reduce consumer demands, all done with the goal to protect threatened pangolins, and keep them in the wild!
You can see more here: https://vimeo.com/316986520
The Coffee: Ardi Sidama, Ethiopia
I've chosen Ardi, from Ethiopia, as I thought it made sense to pick an origin where Pangolins are found in the wild. Whilst their numbers are threatened, the Temminck’s ground pangolin can be found in the region.
At the same time, Ardi is one of our most loved single origins, so if you haven't already given it a try, here is a good reason to!
Besides the good feels, you will experience a naturally processed coffee with tasting notes of mixed berries & ripe orange, jammy texture with a lingering dark chocolate finish.